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Case Study

Rebuilding National High-Performance Systems in Rugby Union

Client: Scottish Rugby Union (SRU) & Irish Rugby Football Union (IRFU)
Service Area: High-Performance Leadership | System Strategy | Talent Development

Challenge:
Both unions faced underperformance, fragmented development systems, and poor succession planning.

Approach:
Steve led transformation as High Performance Manager (Scotland) and National Academy Manager (Ireland). Key reforms included:

  • Centralised leadership and governance
  • Succession plans and mentoring pathways
  • Performance metrics tied to athlete and coach development

Outcome:

  • Sustainable pipelines and coaching networks built
  • Consistent national and provincial competitiveness
  • Global best practices embedded across both unions

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