Client: Melbourne Storm (NRL) & Australian Kangaroos
Service Area: Leadership Coaching | Culture Reset | High-Performance Standards

Challenge:
At a time of cultural and structural renewal, Melbourne Storm and the Australian Kangaroos needed to unify leadership standards. Preparation and values were inconsistent across club and representative levels.

Approach:
Steve J. Anderson introduced structured performance routines and led cultural reset initiatives, applying IPP-style leadership to players and staff. Key strategies included:

• Leadership roles embedded within team meetings and reviews
• Clear preparation cycles (micro, meso, macro)
• Mentorship between elite and developing players

Outcome:

• Cultural blueprint adopted by NRL teams
• Storm evolved into one of sport’s most consistent franchises
• Long-term leadership succession and trust frameworks embedded